All Posts

The Shift You Can’t Ignore You’ve probably noticed something over the last few years. More of your clients are asking for flexible plans, video check-ins, or quick form reviews between sessions. Some want full online fitness coaching. Others just want a simple way to book you without running into the gym to check the schedule. It all sounds manageable until it isn’t. This is where the quiet shift is happening, and many trainers are already leaning into it. They’re moving part

Why Pay-Per-Minute Billing Is Having a Moment A lot of independent trainers, tutors, and consultants quietly hit a ceiling. They work hard, run back-to-back sessions, reply to messages at night, and eventually realise they’ve traded one problem for another: time still doesn’t scale. And maybe that’s when pay-per-minute billing starts to sound surprisingly practical—almost too simple at first. I remember talking with a language tutor who said her schedule looked “busy but brok

A Quiet Revolution in Coaching There’s been a lot of talk lately about “AI in coaching” and “digital twins” of experts. Some of it sounds exciting. Some of it sounds… well, a bit like science fiction. But when you strip away the buzzwords, one question remains: can AI really make life easier (and more profitable) for real coaches and therapists? Maybe. And maybe not — it depends on how you look at it. At BookAndConnect, we’ve spent years working with people who make a living